IEC Messages and Materials Development from 18-28 August 2025 (including arrival and departure days)
IEC Messages and Materials Development
18-28 August 2025
Course Description and Objectives
This 11-day course in IEC (Information, education and communication) Messages and Materials Development is the foundation strategy towards behavior change. This course was designed as a response to the need to assist development communication workers to understand the complex dynamics of IEC as applied to efforts in behavior change for development in various sectors. It is intended to provide functional concepts and hands-on approaches for development communication planners, managers, trainers and educators to be able to design effective, targeted communication and instructional messages and media.
This intensive course is intended to provide functional skills for participants to be able to manage IEC materials development programs. They are, therefore, guided through the process of designing and planning for materials development, with emphasis on developing appropriate communication and instructional messages, materials and media for targeted audiences. At the end of the workshop, participants will be able to enhance their competence in planning for production and use of audio-visual and print materials for information, education and communication programs aimed at behavior change.
Specifically, participants should be able to:
- differentiate development communication from other types of communication.
- design and use a tool for audience research.
- state objectives based on identified audience needs.
- design messages, and select appropriate channels and media based on results of audience research
- produce samples of IEC materials.
- pre-test sample materials produced.
- plan for monitoring and evaluation.
- plan for the use of IEC materials in development programs or projects.
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IEC Messages and Materials Development detail file
